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Creating agile, competitive and cost-effective IT environments for eGaming and sports betting companies

It’s competitive. It’s fast-paced. It’s highly regulated. The eGaming and Sports Betting industry is extremely challenging right now, but it’s also rife with opportunity.

At Computacenter, we help eGaming and Sports Betting companies:

  • Expand and grow in the US
  • Deliver true end-to-end omnichannel services globally
  • Achieve synergies from mergers and acquisitions (M&A)

Our capabilities

With 10 years’ industry experience and global capabilities, we have the expertise and scalability to help eGaming and Sports Betting companies boost competitive advantage and maximise profits by optimising efficiency and the customer experience.

From supplier rationalisation and security projects to public cloud migrations and managed services, we advise, supply, implement, migrate and manage.

With proximity to all major eGaming and sports betting locations, including Malta, Ireland, the UK and the US, we can provide technologies and on-site support where and when they are needed.


We recently teamed up with SBC Webinars and Amazon Web Services (AWS) to present the ‘Cloud Acceleration’ series, a 3-part live webinar series that specifically sought to show the eGaming world the power of cloud and our predictions for 2022.

The webinars covered a wide range of key topics facing the industry and how technology such as Application Transformation, Developer Velocity, FinOps, Marketplace, and data personalisation can help eGaming and Sports Betting companies navigate the challenges they face and embrace the opportunity in front of them.

As well as experts from Computacenter, AWS, and SBC, each webinar features an immersive interview with customers such as William Hill and FanDuel and uncovering how technology is enabling some of the biggest names in the industry to achieve a more nimble, competitive and cost-effective operating environment.

If you missed them, we highly recommend setting some time aside to watch the on-demand recordings – they really are that good! Take a look below for a short summary of the highlights and links to download them.

Episode 1: Gaining Cloud Insights and Control

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We kicked off the series with insight around how eGaming businesses can fully understand and control infrastructure costs using public cloud, and how to make the most of the flexible, scalable and transparent costs involved in order to achieve a more nimble, competitive and cost-effective operating environment.

We covered how to make sure the costs are shared out correctly across the business; how to optimise; and what happens when the complication of 3rd party ISV solutions are included in the mix.

Next up, we heard from William Hill around their strategy around FinOps with some great tips to successfully keep control of costs including:

  • Moving to an on-demand model to remove the annual CapEx investment
  • Calculating total cost of product before build
  • Charging teams for what they are building and running
  • Deploying a consistent tagging strategy
  • Real-time visibility of costs for product owners
  • Ensuring full support from the finance team

The second part of the webinar focused on how cloud is changing the software procurement landscape and the top four reasons buyers purchase through marketplaces. William Hill also shared their experience of using Marketplace, including:

  • The importance of speaking to technology partners about initiatives, discounts, credits and programmes that customers can leverage to save costs
  • Using Marketplace to burn down committed spend with AWS and benefit from their Enterprise Discount Plan
  • Ensuring compliance with procurement processes and guardrails restricting marketplace spend only via William Hill’s central billing account
Watch Here

Episode 2: Making New Market Expansion Simple

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In Episode 2, we covered how eGaming businesses can find the right balance of unleashing the full potential of development capability by empowering developers to work with the freedom to innovate, at speed, with regulation. We looked at how regulated markets have changed over the last few years and the typical barriers in play that are stopping eGaming companies realising this growth potential.

We then looked at why organisations are choosing to build modern apps and four steps to achieve speed and scale. The fireside chat with FanDuel was especially fascinating covering how the PASPA Repeal set in motion the company’s ability to move into casino and sports betting as well as continuing to build out its online horse racing betting business across the US. Insight also included:

  • How gambling regulation and compliance has impacted FanDuel’s architecture and deployment strategy
  • How FanDuel has scaled its technology platforms to both support and service customer requirements, and meet the rate of which the growth is impacting the business on a state by state basis
  • FanDuel’s reasons, lessons learned and benefits of implementing AWS Outposts and how the organisation sees it supporting future growth

We then moved on to how eGaming organisations can get started on their application migration strategy before diving a bit deeper into AWS Outposts with the end goal of automating and abstracting away as much as possible and enabling them to focus on building applications for their business.

Watch Here

Episode 3: Leveraging Cloud, Apps, and Data to Personalise and Safeguard the Player Experience

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As well as covering the importance of application transformation and how eGaming companies can navigate the application landscape, William Hill, gave us some magnificent insight into the journey the company has been on over the past few years including:

  • The biggest change moving from a High Street operator to a High Street and Online operator
  • Differences between the Australian market compared to the UK
  • Whether the same challenges exist in new markets such as the US
  • The top three lessons learned from Willian Hill’s recent migration to Cloud

Our panel of experts also provided some fascinating predictions for the industry in 2022, most notably:

  • How the UK Government’s wide-ranging review of gambling laws will benefit safer gambling in 2022
  • The rise of crypto payments in the industry
  • Personalisation as a key differentiator in market penetration
  • Demands from the younger generation around personalisation and new experiences and if this will expand into how sports are broadcasted
  • We finished on how to transform the real money gaming value chain and three focus areas for 2022 in monetisation, fan engagement, and player development.

    Watch Here

    Our locations

    Our sites are strategically located to ensure we can deliver consistent, high-quality services and local account management to eGaming and sports betting companies across the globe.

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    Our people

    Our specialist team is knowledgeable and dedicated, with a thorough understanding of the industry’s unique challenges.

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    Our experience

    William Hill makes savings with software licence optimisation

    William Hill is working with Computacenter to identify savings across its global software estate. After delivering significant savings in the first year, Computacenter is now identifying consolidation opportunities within networking and security solutions, with a view to enabling even greater savings over the next 12 months.

    “We’ve worked with Computacenter for seven years now, and we’ve really grown our relationship. We rely on each other as partners, we share ideas, we share solutions,
    and we share roadmaps with each other to get the best out of the relationship.”

    Sarah Lucas, Head of Infrastructure & Platforms, William Hill
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